KZ94.3 -  The Best of the 80’s, 90’s and NOW!

 

Call letters: WKZW-FM (KZ 943)

Format: Adult Contemporary (80s, 90s and NOW!)

Facility: 94.3 FM MHz FM Stereo

Power: 50,000 watts

Hours of Operation: 24 hours

Nielsen Market: #212 Laurel-Hattiesburg, MS

Metro Population 12+ =  173,500

TSA Population 12+ = 321,900

50 dBu Population = 344,192

 

Listening Area: (12 counties) Jones, Forrest, Lamar, Smith, Jasper, Covington, Wayne,

Simpson, Scott, Lawrence, Clarke, and Newton.

 

News: Local news and sports coverage.

 

Weather: Continuous weather radar reports, forecasts and storm-alerts.

 

Sports: No live sports

 

Remotes: Remote packages include a spot schedule, promos, live broadcasts and talent fees.

 

Promotions: Giveaways for trips for “in driving distance” locations, concert tickets, tickets to local events, station T-shirts, koozies, coffee mugs, etc.

 

Morning Show: “The Kidd Kraddick Morning Show”, a high-energy, contemporary 5 hours. The show is #1 in 21 cities and specializes in Women 18-49.

 

Features: “More Music Weekend” Saturday and Sunday and the all-request, all-cool “Open House Party” 5 hours on Saturday and Sunday nights.

 

Goal: To provide the best “80s, 90s and Now” music, programmed locally from 10am – 5am.

WKZW-FM’s tower is located at the Northeast corner of Forrest County, Mississippi. At 50,000 watts, the signal covers the 14 counties that make up the Pine Belt trade area. Jones, Forrest and Lamar counties make up the Metro area.